Product Marketing Manager - Consumer Products | Regional Role

Our client is an international consumer good company and they are seeking a strategic Product Marketing Manager (APAC) to join their team in Hong Kong.

This role is perfect for Product Marketer who is an independent strategic thinker with hands-on experience in developing product strategies and roadmap in APAC region.

Key Responsibilities:

• Develop and execute regional product marketing strategies to drive awareness and adoption of the company consumer electronic products.
• Oversee and manage product P&L to ensure continuous growth in profitability and achieving business targets.
• Collaborate with cross-functional teams, including sales and distributors to ensure alignment on marketing and pricing initiatives.
• Conduct market research and analyze trends to identify innovation and partnership opportunities in the APAC market.
• Oversee product launches, ensuring effective messaging, positioning, promotional and pricing strategies.
• Monitor and report on market performance to management team on a regular basis, adjusting strategies as needed to meet objectives.

Qualifications:

• Bachelor's degree in Business Management, Marketing, or a related field.
• 8+ years of experience in product marketing within the consumer electronics industry is a MUST. Prior experience working with international brands is required.
• Proven experience in developing and implementing successful product marketing strategies in the APAC region.
• Strong analytical skills with the ability to transform data into actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional and cross-geographical team.
• Strong business acumen with a strategic mindset is essential to excel in this role.
• Proficiency in English and Mandarin is required.