Product Marketing Consultant (APAC), 40-60k

Location: Hong Kong, Hong Kong
Contract Type: Contract
Specialisation: Banking & Financial Services Contracting Sales & Marketing
Salary: Negotiable
REF: BBBH224805_1533889261

Our Client is one of the the well recognized Consultancy Firms who is now looking for a Product Marketing Consultant to join their Marketing team (APAC)

Key Responsibilities:

  • Enhance the brand as well as overall business in APAC region by
  • Develop a comprehensive marketing campaign for Product roll-out
  • Assist Head of Marketing & Content (Greater China & APAC), and HK Head in new product offerings and / or CM marketing initiatives (via online platforms)
  • Lead and develop comprehensive marketing plans the Product roll-out, working closely with external agencies, in-house Head of Marketing and Marketing Associate to identify areas of focus to create strong brand positioning in APAC markets.
  • Support the creation of collateral and develop the internal and external distribution strategy of that content
  • Formulate and help develop a data-driven marketing strategy, work closely with Events & Marketing team members to turn data into actionable analytics to better understand client behavior and preferences to improve engagement rates and performance of marketing campaigns
  • Create and run lead generation programs and prioritization, including coordinating email marketing programs from contact strategy to production to deployment that support our lead generation and championing efforts
  • Train Content Managers and Marketing Associate to conduct market analysis and prepare marketing performance reports on a regular basis
  • Conduct market research, market survey, report and analysis - by monitoring market/product trend and provide up-to-date marketing intelligence for the team to implement and design / execute accordingly

Contact Belinda Chan on (852) 3103 4313 or APPLY NOW by clicking the button below

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