MarTech Solutions Architect

Responsibilities

• Lead the design of the complete end‑to‑end technical architecture for the unified martech ecosystem, spanning CDP, loyalty platforms, CMS, marketing automation, campaign and journey orchestration, and survey/feedback systems, while ensuring seamless integration with existing infrastructure.
• Establish and uphold architectural standards, reusable design patterns, integration methodologies, and consistent customer, event, and activation data models across all operating markets.
• Guarantee that the martech architecture is scalable, secure, resilient, and adaptable to future business and customer‑engagement needs.
• Create, maintain, and socialize a unified martech architecture blueprint to enforce alignment and consistent adoption across markets.
• Architect and supervise integrations connecting the martech stack with platforms such as the Data Lake, POS, eCommerce, Mobile App, and CRM to ensure reliable, bidirectional data flow and operational coherence.
• Define the API strategy, event structures, identity frameworks, and real‑time data‑exchange models.
• Collaborate with business teams to understand functional requirements and convert them into robust technical designs that support integrated workflows, data movement, and activation use cases.
• Participate in technical workshops and solution discussions with platform vendors.
• Develop a unified customer‑identity model spanning Loyalty, CDP, CMS, and Marketing Automation, ensuring consistent identity resolution, profile stitching, and customer recognition across all touchpoints.
• Work jointly with data‑engineering teams to align on ingestion pipelines, data transformation logic, and activation workflows.
• Ensure the underlying data architecture supports advanced analytics capabilities such as personalization, lifecycle modelling, churn prediction, and customer lifetime value.
• Ensure that all implementations comply with engineering, data‑governance, and security standards, including data‑quality validations, consistent naming conventions, API quality, and event‑tracking frameworks.
• Perform architecture reviews, solution assessments, and technical audits to validate scalability, maintainability, and operational readiness.
• Define and enforce standardized cross‑banner structures for events, behavioural tracking, transaction data, and campaign configurations.
• Develop architecture documentation, implementation playbooks, reusable templates, and guidelines to support rollouts across markets.
• Oversee the handover process to business teams to ensure a smooth transition after deployment.

Qualifications

• Over 8 years of experience in martech, digital architecture, or customer‑technology functions.
• Proven track record in solution architecture with at least two platform deployments that delivered measurable business value or efficiency improvements.
• Practical, hands‑on expertise with CDP, Marketing Automation, CMS, or Loyalty platforms.
• Strong ability to engage stakeholders and translate business objectives into clear technical solutions.
• Solid background in both agile and waterfall project/program management methodologies.
• Excellent analytical thinking, communication capabilities, and high‑quality architecture documentation skills.