Marketing Specialist - Fast Growing Education Company

Our client is a fast-growing business in the education sector committed to delivering impactful learning experiences for secondary school students in Hong Kong. They are now seeking a creative and results-driven Marketing Specialist to manage social media advertising and develop engaging, video-led content. This role is ideal for an early‑career marketer who is hands-on, curious, and excited to grow in a fast‑paced environment.

Key Responsibilities

• Plan, manage, and optimize paid advertising campaigns across major social media platforms (e.g. Instagram, YouTube, Threads, etc.).
• Generate creative content ideas for social media, with a strong focus on short-form video.
• Collaborate with internal teams or external partners to produce high-quality social media content.
• Monitor and analyze campaign performance, providing insights to improve reach, engagement, and conversion
• Conduct basic A/B testing on creatives, copy, and targeting to enhance ad effectiveness.
• Stay up to date with social media trends, platform updates, and best practices, particularly in video content.
• Support broader marketing initiatives as required.

Requirements

• Bachelor Degree in Marketing, Business Management or a relevant discipline.
• 1-2 years of experience in social media or digital marketing.
• Hands-on experience managing paid advertisements on one or more social media platforms.
• Strong creative mindset with the ability to ideate engaging social media and video content.
• Basic understanding of social media analytics and performance metrics.
• Good communication and collaboration skills.
• Self-motivated, organized, and comfortable working in a fast-growing business.
• Fluency in English and Chinese is required.