Marketing Director, Greater China

Location: Hong Kong, Hong Kong
Contract Type: Permanent
Specialisation: Banking & Financial Services
Salary: Negotiable
REF: BBBH229283_1547176057

Our client is a global financial services group with a focus on financial market activities with a strong establishment in Asia. With their fast expansion in Great China market, an excellent opportunity has arisen for a marketing leader to join their regional team to look after the marketing function for Great China Region.

Reporting to the APAC Marketing Head, you will be a lead team of small marketing team to formulate and implement integrated marketing plans & campaigns for greater china region with the alignment with APAC branding strategies. You will lead the team plan and execute digital marketing strategy and programs through multiple digital channels according to latest trend. You will also work alongside with the global marketing team and develop local language content programs to build financial markets product & brand awareness. As the marketing lead, you will also monitor marketing budget and ensure campaigns performance and effectiveness. In addition, you will be working closely with multiple internal departments to ensure the marketing programs are executed within corporate guidelines and aligned with the brand values.
To qualify, individuals must possess:

  • University degree with 10+ years relevant experience gained from B2B marketing in financial institutions
  • Experience in financial market industry for Greater China Region will be an added advantage
  • Solid knowledge on digital trend of China Market
  • Excellent communications with fluency in English & Mandarin

Contact Monique Yeung (852) 3103 4339/ or click APPLY NOW and quoting reference number MY 229283.
Data provided is for recruitment purposes only