Marketing Director - Consumer Brand | Distributor Markets

Our client is a fast-growing international consumer goods brand. To support their expanding footprint in Asia Pacific, they are now seeking a Regional Marketing Director to lead their export marketing strategy and elevate execution across distributor markets.
As Regional Marketing Director, you will play a critical role in driving brand growth across distributor-led markets. You will develop regional strategies while ensuring effective local market execution through partners, balancing global brand consistency with local market relevance.

Key Responsibilities

• Develop and lead the regional marketing strategy across distributor/export markets, including market prioritisation, go-to-market frameworks, and identification of growth opportunities
• Build strong relationships with distributors and equip them with marketing toolkits, campaigns, and brand guidelines to drive effective in-market execution
• Drive marketing capability building across distributor networks and ensure alignment with company strategy
• Own the end-to-end product marketing agenda, including portfolio strategy, product positioning, pricing, lifecycle management, new product development (NPD), and go-to-market execution to drive growth across markets
• Lead the development of scalable regional campaigns while maintaining consistent brand positioning across markets
• Partner closely with Sales and distributors to drive sell-in and sell-out performance across channels including retail, e-commerce, and wholesale
• Develop and implement trade marketing programs to improve in-market visibility and conversion
• Enable distributors to strengthen digital marketing and e-commerce capabilities, including performance marketing and CRM frameworks
• Establish KPIs to track distributor marketing effectiveness and optimise ROI across markets
• Lead and develop a high-performing regional marketing team and foster strong cross-functional collaboration

Requirements

• 10-15+ years of marketing experience within consumer goods / FMCG, with a strong track record in export markets and distributor-led business models
• Proven experience leading and driving regional marketing strategies through indirect channels and driving growth across diverse markets
• Strong exposure to trade marketing and channel development, with the ability to link marketing strategies to commercial outcomes
• Deep understanding of distributor and partner-led go-to-market models, including enabling and influencing partners to execute effectively
• Excellent stakeholder management and influencing skills, with the ability to work cross-functionally and drive alignment without direct authority
• Strategic yet hands-on, with the ability to balance global brand consistency with local market adaptability
• Strong commercial acumen and data-driven mindset, with experience in performance tracking and ROI optimisation
• Proficiency in English is a must.