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Marketing Director - Consumer Brand

Job description

Our client is a renowned FMCG brand and they are now seeking an experienced Marketing Director to join their team. and spreadhead their marketing efforts.

As the Marketing Director, you will play a pivotal role in developing and executing comprehensive marketing strategies that drive brand awareness, engage consumers, and generate revenue. You will have the opportunity to shape our brand's positioning, lead cross-functional teams, and drive marketing excellence across all channels.

Responsibilities:

  • Develop and implement strategic marketing plans to drive brand growth, market share, and revenue targets.
  • Lead a talented marketing team, providing guidance, coaching, and fostering a culture of collaboration and innovation.
  • Conduct market research and consumer insights analysis to identify emerging trends and opportunities within the FMCG industry.
  • Develop and execute compelling brand campaigns across multiple channels, including digital, traditional media, social media, and experiential marketing.
  • Oversee the development of consumer-centric marketing initiatives, including product launches, promotions, and partnerships.
  • Collaborate closely with cross-functional teams such as sales, product development, and supply chain to ensure alignment and maximize marketing effectiveness.
  • Monitor and analyze key performance metrics to evaluate campaign performance and optimize marketing strategies.
  • Stay abreast of industry trends, competitor activities, and consumer preferences to drive continuous improvement and innovation.

Requirements:

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • Proven experience in a senior marketing leadership role within the FMCG industry, with a focus on brand management.
  • Demonstrated success in developing and executing impactful marketing strategies that drive brand growth and market share.
  • Strong understanding of consumer behavior, market dynamics, and industry trends within the FMCG sector.
  • Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team of marketing professionals.
  • Exceptional communication, presentation, and influencing skills.
  • Analytical mindset with a data-driven approach to decision-making.
  • Entrepreneurial spirit with a passion for innovation and driving results.