Loyalty Project Manager

Regional Loyalty Project Manager

Domain: Loyalty Program / Retail Digital Transformation

Role Overview

The Regional Loyalty Project Manager will serve as the core functional bridge between business strategy, regional retail operations, and Digital Solutions (IT) to launch a new Loyalty Program across four North Asia markets.

Spanning both analytical logic (loyalty rules, tiering, economics) and retail operations (boutique processes, frontline enablement), this hands-on role owns end-to-end requirement design, Digital Solutions oversight, Business UAT execution, and regional market readiness.

Key Responsibilities

• Requirement Definition & Process Design:

  • Translate commercial, client experience, and operational inputs into clear business requirements, detailed process maps, test scripts, and training assets.

  • Evaluate program design options, balance market constraints, and refine rules for tiering, badge triggers, and benefit entitlements.

• Digital Solutions Interface & Delivery Oversight:

  • Serve as the sole business counterpart to Digital Solutions (DS) BAs for the loyalty engine and POS/boutique systems.

  • Brief technical teams on business intent, review solution specs, track build progress, and resolve feasibility trade-offs.

• Business UAT & Launch Gate Validation:

  • Lead end-to-end Business UAT across loyalty engine mechanics, data flows, and client-facing touchpoints.

  • Manage defect logging, drive re-testing with DS, and compile market-by-market operational readiness evidence for final launch gates.

• North Asia Market Alignment & Governance:

  • Consolidate input across 4 North Asia markets, standardize regional SOPs, coordinate boutique pilot tests, and manage local feedback loops.

  • Maintain workstream project plans, risk logs (RAID), dependencies, and progress reporting for regional governance forums.

Key Requirements

• Experience: 5-8 years in project management, business analysis, CRM, or retail operations (loyalty, clienteling, digital/e-commerce).

• Tech-to-Business Bridging: Proven track record acting as the business owner against technical delivery teams, including writing specs, holding IT accountable, and driving UAT.

• Documentation Mastery: Exceptional discipline in creating precise, self-explanatory business requirements, workflows, and process docs (using Jira, Confluence, Miro, Visio).

• Retail & Analytical Dual-Focus: Comfort navigating both logic/rules engines (calculations, segmentation) and boutique/frontline operations.

• Regional Scope: Experience delivering multi-market programs across diverse operating environments.

Nice-to-Have

• Experience with luxury/premium retail, boutique operational processes, or clienteling platforms.

• Hands-on familiarity with loyalty platforms, Salesforce Marketing Cloud, or POS systems.

• Fluency in Mandarin, Cantonese, or Korean.