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Insurance Digital BA

Core Responsibilities

  • Commercial Requirement Engineering: Translate complex marketing objectives, user growth targets, and business goals into high-impact digital solutions and product backlogs.
  • Funnel & UX Optimization: Map end-to-end B2B2C user journeys (Corporate HR and end-employees). Analyze drop-off rates, identify friction points in the onboarding flow, and design data-driven UX improvements.
  • Marketing & CRM Integration: Collaborate with Marketing and Analytics teams to define lead-generation triggers, embedding automated nurturing workflows directly into the core platform architecture.
  • Data-Driven Analysis: Move beyond stakeholder workshops by actively analyzing product data and user behavior patterns to validate requirements and prioritize post-MVP features.
  • Cross-Functional Collaboration: Act as the strategic functional owner of the product's success, bridging the gap between Business, Marketing, UI/UX, and core IT delivery squads.
  • Agile Delivery: Own user stories and sprint priorities in a fast-paced, iterative environment, balancing speed-to-market with technical scalability and regulatory compliance.

Requirements

  • Experience: 4-7 years of experience as a Business Analyst, Systems Analyst, or Product Owner, ideally within Insurance, InsurTech, Wealth, or broader Financial Services.
  • Domain Knowledge: Proven exposure to Digital Transformation, Onboarding Journeys, or Employee Benefits (EB) platforms. Understanding B2B2C dynamics is highly preferred.
  • Technical & Marketing Acumen: Comfortable working with data funnels, conversion tracking tools, and integrating front-end platforms with CRMs (e.g., Salesforce) or marketing automation ecosystems.
  • Mindset: A highly adaptable self-starter who thrives in ambiguity, embraces rapid feedback loops, and values user outcomes over rigid textbook processes.
  • Communication: Outstanding storytelling and presentation skills. Ability to communicate technical constraints clearly to business leads and commercial opportunities to technical developers.