Head of Marketing Communications, Consumer Insight - MNC FMCG

Location: Hong Kong, Hong Kong
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: HK$850000 - HK$1000000 per annum
REF: BBBH235254_1566991610
  • International FMCG company
  • Big brand in 150+ countries
  • Data-driven marketing strategy

Our client is an international FMCG company with more than 200,000 employees across the globe. The company recorded worldwide revenues of more than 70 billion Euros and is one of the biggest players in its category of products globally. The company has extensive operations and is a clear market leader in Asia. With further growth plans, they are looking for a Head of Marketing Communications to lead a data-driven brand marketing strategy for the business.

You will be responsible for all consumer and brand data analytics projects in line with the commercial objective. As a Head of Marketing Communications, your responsibilities will include:

  • Coaching and driving a team to enhance brand awareness and expanding the market share through multimedia channel
  • Accelerating and creating effective brand strategies to maximise business opportunity
  • Closely partnering with the internal key stakeholders to design and implement market research tools, analytics frameworks, customer segmentation and market insight generation projects
  • Formulating and driving predictive analytics, market insight plan and provide data-driven recommendations for customer engagement strategy
  • Monitoring data & insights providers performance and closely collaborating with internal and external department to enhance operation efficiency and support the measurement of the ROI
  • Formulating high-impact consumer engagement tactic for the market with a good understanding of market dynamics
  • Evaluating the current consumer-centric marketing model and provide business optimisation solutions
  • Building data dashboards, best practice, innovative programs and operating procedures to maximise effectiveness
  • Collaborating with top management and acting as an in-house data insights consultant to provide advice to business leaders

To qualify, individuals must possess:

  • Degree and have 10+ years' Brand Marketing managegment experience in a Data Analytics OR Consumer Insight OR Market Research role in top tier FMCG company - experience with Start-up team or Change management preferred
  • Experience in marketing research/ marketing solutions agency and leading major analytics projects in the FMCG or Retail sector
  • Knowledge in data analytics tools with solid experience in converting data into strategic action plan
  • Solid experience in leading a small team and driving data-driven brand strategy in fast-paced environment with excellent project management skills
  • Outstanding business acumen with strong analytical and professional presentation skills
  • Brilliant in key stakeholder and people management with strong influencing and interpersonal skills
  • Excellent command of written & spoken English and Chinese

Interested parties, please click on "APPLY NOW" quoting AL235254 or email your CV to Anki.Lau@ambition.com.hk with a resume summary statement. Please note, only shortlisted applicants will be notified.


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