Head of Digital Marketing and PR, North Asia

Location: Hong Kong, Hong Kong
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: Up to HK$1000000.00 per annum
REF: BBBH224270_1534834886

About the client and opportunity :

Our client is a vividly long standing European furniture brand principal. They opened their regional hub in Hong Kong and are open for luxury brand advocates who can embrace and present this exquisite brand in a way appealing to Asia consumers who aspire to enjoying classy lifestyle.

Reporting to the Director, you will develop a strategic marketing plan targeting China market. You will build the foundation - digital network including website, social media, digital / PR agency and KOL. Developing suitable online content is key and you will be able to strategically use content across different platform to result maximum results in acquiring and engaging the customers. You will align business objective with digital campaign. Building excellent rapport with external agencies and maintaining a high performing culture will be key. This is a rare opportunity for candidates with solid digital marketing experience focusing China market to join this growing company.

On PR side, you will be able to draw spotlights and develop talk of the town in the occasions of new flagship store openings, launch of new collections, events and retail marketing activities. Building PR network in China and being able to curate the brand story to reporters, bloggers and influencer will be key to success.

To qualify, individuals should possess:

  • Degree or above
  • At least 6 years experience in digital marketing
  • Open for candidates from different industries or agencies background
  • Solid knowledge across China social media platforms and KOL ecosystem
  • Good command of both English and Chinese (Cantonese and Mandarin)
  • Strong leadership and presentation skills
  • Candidate from luxury brands will be highly preferred

Contact Mavis Chan on (852) 3103 4326 or click APPLY NOW quoting reference number MC224270

Data provided is for recruitment purposes only.

Regrettably, only shortlisted candidates will be notified.