Head of Customer Marketing - Trade Marketing

Location: Petaling Jaya, Malaysia
Contract Type: Permanent
Specialisation: Sales & Marketing Ambition Executive Search
Salary: Up to RM220000.00 per annum + Benefits
REF: BBBH219101_1518147724

The Head of Trade Marketing leads the Category Development Organization in developing, executing and reviewing Category Strategies and Plans that will:

  • Accountable to facilitate a process of creating strong and aggressive "INTEGRATED" Commercial Plans that are fully aligned to shopper, channel, and customer, by instilling a visionary behavior, i.e. the ability to undertake better forward planning for longer time horizons.
  • The manager will contribute to the execution of strategic channel and shopper agenda, by defining and delivering a Point-of-Buying strategy, Category Management, and trade marketing support.
  • Help the comapny and their strategic customers / channels achieve Category objectives through the creation of demand at Point-of-Purchase.
  • Help position the company to be recognized as the preferred Category Partner for strategic customers thereby,
  • Creating sustained competitive advantage for the company's products in the areas of distribution and merchandising.

The Head of Trade Marketing also monitors trade promotion fund in all accounts and product categories.


This position reports to the Sales Director and will be leading a team size of approximately 8 person.