Head of Brand Communication, Asia - FMCG

Location: Hong Kong
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: HK$900000.00 - HK$1000000 per annum
REF: BBBH237448_1571126409
  • Global renowned FMCG company
  • Newly created leadership role
  • Leading a team of 6+

Our client is an International famous FMCG company with business across 110+ countries. The company is one of the biggest players in its category of products globally. The company has extensive operations and is a clear market leader in Asia. With further growth plans, they are looking for a Head of Brand Communication to lead the regional brand marketing strategy for Asia market.

Based in Hong Kong, you will be responsible for leading the brand communication and consumer insight strategy for Asia market with strong focus in China and implementation with the objective of capitalising business opportunities. As a Head of Brand Communication, your responsibilities will include:

  • Evaluating international brand communication strategy and driving the market insight for the group level strategic marketing development
  • Designing and maximising corporate brand development potential through social media channels with strong focus in China
  • Formulating annual marketing plan and collaborating with internal department to maximise the corporate marketing program effectiveness
  • Partnering with different department to deliver various kind of regional/ domestic corporate brand campaigns & guidelines
  • Providing the market findings and consumer insights to other regional/ local marketing divisions to support the development of business strategies
  • Managing and implementing the Operation Year Plan and developing go-to-market strategy to accelerate the business

To qualify, individuals must possess:

  • Degree and have 10+ years of core Brand Communications or Corporate Communications experience in FMCG
  • Experience across Asia market with solid market knowledge in China with a proven track record in driving effective brand strategy with a hands-on approach
  • Solid experience in partnering with Global team and domestic market in a fast-paced environment
  • Excellent communication skills with a strong entrepreneurial and result-oriented mindset
  • Strong analytical, business acumen and interpersonal skills
  • Outstanding leadership, presentation and people skills with a solution-oriented mindset
  • Excellent command of written & spoken English and Chinese

*This position require occasional travel.*

Interested parties, please click on "APPLY NOW" quoting AL237448 or email your CV to Anki.Lau@ambition.com.hk with a resume summary statement. Please note, only shortlisted applicants will be notified.


Data provided is for recruitment purposes only.