Head of Brand and Commercial

About the Role:

• Own and lead brand strategy (positioning, messaging, brand architecture, differentiation).
• Drive brand campaigns that increase awareness, consideration, and preference.
• Ensure brand consistency across all channels, materials, and customer touchpoints.
• Oversee creative development, agencies, and content direction (in partnership with Marketing team/leads).

• Lead go-to-market strategy in collaboration with Product and Sales.
• Own or heavily influence commercial planning (launch plans, pricing/packaging inputs, demand forecasts).
• Develop and execute programs that drive leads, conversions, and revenue growth.
• Identify commercial opportunities, customer insights, and market trends; translate them into actionable plans.

• Own overall demand strategy (lead gen, nurture, conversion optimization).
• Manage performance marketing efforts (digital, paid media, events, partnerships, lifecycle marketing).
• Define KPIs and measurement plans; optimize toward pipeline/revenue impact.

• Build, lead, and develop the marketing/commercial team (direct reports and cross-functional partners).
• Manage marketing budget and agency spend; ensure high ROI and effective allocation.
• Establish processes for campaign planning, reporting, and continuous improvement.
• Serve as a key executive stakeholder for cross-functional planning.

• Create dashboards and reporting to track brand and commercial KPIs.
• Run post-campaign and post-launch learnings; refine strategy based on results.
• Ensure all initiatives have clear success metrics and attribution approach.

About the Candidate:

• 8+ years of progressive experience in brand marketing and/or commercial/demand generation roles.
• Demonstrated leadership of integrated brand + performance marketing strategies.
• Proven success driving measurable revenue outcomes (pipeline, conversion, growth).
• Strong understanding of marketing funnel mechanics, GTM planning, and customer journeys.
• Experience managing budgets, agencies, and stakeholder relationships.
• Advanced communication and executive presence; ability to influence without authority.

If you are ready for above, pls share your CV to calvin.wan @ ambition.com.hk