General Manager - Sales & Marketing (FMCG)

We are partnering with a leading FMCG company to appoint a commercially driven and strategic General Manager to lead its Sales and Marketing functions.

This is a pivotal leadership role responsible for driving profitable growth, strengthening brand equity, and accelerating market expansion across all channels. The ideal candidate is a seasoned commercial leader with a strong track record in FMCG, capable of integrating sales execution with brand strategy to deliver sustainable business performance.

Key Responsibilities

• Lead and oversee the full spectrum of multi-channel sales and marketing functions
• Own budgeting, forecasting, and P&L performance for the business unit
• Lead, mentor, and develop a high-performing commercial team to achieve business targets.
• Develop and execute integrated commercial strategies to achieve revenue, margin, and market share targets
• Drive channel excellence through effective route-to-market strategies and distribution optimization
• Build, position, and grow brands through impactful marketing campaigns, innovation, and portfolio management
• Strengthen collaboration between sales and marketing teams to ensure seamless execution and alignment
• Monitor market trends, competitor activities, and consumer insights to inform strategic decision-making
• Champion customer-centric initiatives and build strong relationships with key retail and distribution partners
• Partner with senior leadership to shape business strategy and long-term growth plans

Requirements

• Bachelor's degree in Business, Marketing, or a related discipline
• 15+ years of proven leadership experience in FMCG, with a strong balance of sales and marketing exposure
• Demonstrated success in managing multi-channel sales operations and brand portfolios
• Strong commercial acumen with a track record of delivering revenue growth and profitability
• Strategic thinker with the ability to translate insights into actionable plans
• Experience leading large, cross-functional teams in a fast-paced environment
• Excellent stakeholder management and communication skills
• Data-driven mindset with strong analytical and problem-solving capabilities
• Entrepreneurial, result-oriented, and adaptable to dynamic market conditions
• Proficiency in English and Chinese (Cantonese and Mandarin) is required