Digital Specialist / Content Marketing

Key Responsibilities

• Client personalization journeys: Support the full implementation of hyper‑personalized experiences for clients.

• Insight-driven campaigns: Execute initiatives that leverage customer data and digital behavior to drive commercial outcomes.

• Customer engagement: Develop and deliver campaigns that boost digital activity, revenue growth, and Net New Investment Assets (NNIA).

• Targeted strategies: Assist in deploying data‑driven personalization to deliver tailored content and experiences.

• Digital content management: Oversee pre‑login content across platforms, ensuring relevance and engagement.

• Commercial content strategy: Support a holistic content plan aimed at lead generation and client transactions.

• Client communications: Assist with communication blasts such as CIO house views and other priority content.

• Content distribution: Drive reach by supporting distribution across mobile apps, websites, email, and social media.

• KPI tracking: Monitor metrics on engagement, lead generation, and conversion.

• Data analysis: Identify trends, optimize performance, and refine commercialization strategies.

• Expense management: Handle marketing spend and accruals.

• Lead nurturing: Implement approaches to convert content engagement into sales opportunities.

• Cross-functional collaboration: Partner with teams including CIO Office, Advisory, Marketing, Data, Product, Compliance, Legal, and Technology for seamless execution.

• Policy adherence: Ensure all content and communications comply with Citi policies, industry regulations, and legal standards.