Digital Marketing Manager (Global Lifestyle Brand)

Location: Hong Kong, Hong Kong
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: HK$600000.00 - HK$700000.00 per annum
REF: BBBH221383_1524728580

About our client and the opportunity :

Our client is an iconic lifestyle brand with a sizable brand and digital marketing teams that constantly drive omnichannel marketing campaigns and build brand presence within the young generations.

There are this Digital Marketing Manager role newly created to lead the existing digital team with the Head of Digital Marketing based in Hong Kong. You will

  • Create and implement the content and campaign strategy for multiple product launches on website, social media and paid media.
  • Design campaign, initiate cross department colaboration, deploy campaign and conduct analytics reporting and effectiveness tracking
  • Plan and manage content and editorial calendar
  • Brief and manage digital agency for content creation consistent with brand guideline, tone of voice
  • Work closely with website, social media, CRM and brand team

About the requirement :

  • Degree holder in Marketing, Communications, Business Administration or related disciplines
  • 8 - 12 years of digital marketing experience from consumer brands. Preferrably FMCG, beauty and lifestyle brands
  • Hands-on experience in content creation and management on website, social media and other paid media
  • Self-motivated, able to work independently and in a fast paced environment
  • Excellent spoken and written Chinese and English

Contact Mavis Chan on (852) 3103 4326 or click APPLY NOW quoting reference number MC221383

Data provided is for recruitment purposes only.

Regrettably, only shortlisted candidates will be notified.

*LI-SM