Brand Manager - FMCG

Job Responsibilities

• Collecting, analyzing, and interpreting data related to brand performance, market trends, consumer behavior, and competitive landscape.
• Collaborating with cross-functional teams to evaluate brand performance - sales data analysis, market share analysis, and brand equity measurement
• Organizing and maintaining databases of brand-related data - sales figures, market research data, and consumer demographics.
• Optimizing ROI - By creating and executing comprehensive online and offline marketing and promotional campaigns
• Conducting market research (customer insights, competitor analysis, and market segmentation) to identify consumer needs, preferences, and trends related to the new product category.
• Planning and executing the new product launch, including marketing coordination, promotional material creation, and driving product adoption.
• Exercising budgetary control to optimize brand expenditures and maximize budget efficiency.

Requirement

• Bachelor's Degree preferable in Marketing or Business or related
• 5+ years of relevant work experience in FMCG industry is required.
• Strong interpersonal skills and communication skills
• Self-motivation with passion to take initiative in exceeding business, team and individual.
• Professional command in both English and Chinese
• Candidate with less experience will consider as Assistant Brand Manager

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