AVP, Digital Marketing, Banking

Our client is a well-established bank with diversified businesses. With their continuous growth in business in their digital platform, an excellent opportunity has arisen for a high-calibre digital acquisitions/ performance marketing professional to join their Digital Marketing team for the retail banking business.

Report directly to the Head of Digital Marketing, you will be the key member of the digital marketing team to formulate and develop digital acquisition strategies to drive business growth in digital platforms. You will plan and execute digital media plan, implement paid search best practise, keywords development, optimization programs for leads generations. You will coordinate with internal and external stakeholders for ensuring the efficiency and effectiveness on marketing campaigns and provide report to performance evaluations.

To qualify, individuals must possess:

• Bachelor degree or above in related discipline
• Minimum 5 years' experience in digital marketing/ digital acquisition, preferably gained in Banking and/or Financial institutions
• Good knowledge in SEM, social media, display optimization will be a plus
• Candidates from agencies with solid digital acquisition knowledge will also be considered
• Strong analytical, interpersonal and communication skills
• Excellent command in spoken and written English, Cantonese and / or Mandarin

Contact Monique Yeung on (852) 3103 4339 or APPLY NOW by clicking the button below quoting reference number MY 260417
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