AVP, Digital Acqusition, Banking

Location: Hong Kong, Hong Kong
Contract Type: Permanent
Specialisation: Banking & Financial Services
Salary: HK$40000 - HK$55000 per annum
REF: BBBH215072_1531738693

Our client is a well-established bank with diversified businesses. With their continuous growth in business in their digital platform, an excellent opportunity has arisen for a high-calibre digital acquisition professional to join their Digital Marketing team for the retail banking business.

Report directly to the Head of Digital Marketing, you will be the key member of the digital marketing team to formulate and develop acquisition strategies to drive business growth in digital platform. You will plan and implement various end-to-end acquisition marketing campaigns and liaise with product teams to drive product sales in digital channels. You will coordinate with internal and external stakeholders for ensuring the efficiency and effectiveness on marketing campaigns. In addition, you will monitor the performance of marketing activities based on performance data and provide recommendations on digital marketing strategies.

To qualify, individuals must possess:

  • Bachelor degree or above in related discipline
  • Minimum 7 years' experience in digital marketing/ digital acquisition, preferably gained in Banking and/or Financial institutions
  • Good knowledge in SEM, social media, display optimization will be a plus
  • Candidates from agencies with solid digital acquisition knowledge will also be considered
  • Strong analytical, interpersonal and communication skills
  • Excellent command in spoken and written English, Cantonese and / or Mandarin

Contact Monique Yeung on (852) 3103 4339 or APPLY NOW by clicking the button below quoting reference number MY 40801 http://www.ambition.com.hk/www.ambition.com.hk
Data provided is for recruitment purposes only